Laura Hyde moved to the Kootenays from Nova Scotia a decade ago. She recently married “a Balfour fellow” and they have 2 dogs, 2 cats, 4 ducks and a bunch of chickens! She is also the owner and proprietor of True Local, Melafera Foods. Laura has a Bachelor of Fine Arts and likes to think of her yummy Tweets as food art!
To learn more about this great True Local supplier, read on.
Who is the creator at Melafera Foods?
Me! Laura Hyde.
Where does the name “Melafera” come from?
It’s a nod to the fact that the only sweetener I use in my products is honey.
“Melafera” is a phonetic interpretation of the Latin, Mellifera, which means honey-bearing. The scientific name for the honey bee is Apis Mellifera!
Where are you located?
What do you make?
I make Tweets!!! A round energy bar made with spelt, oats, honey, and lots of other yummy things!
How would you describe your operation?
It’s my food art. I make tweets with love and gratitude.
How long have you been in business?
So you’ll be celebrating a decade anniversary this year! How exciting!
What motivated you to start?
Tweets are based on a flavor profile that I missed from my university days in Halifax – one I couldn’t live without, and just had to recreate!
Luckily, I had the support of my employer at the time – Oso Negro – in terms of kitchen space, retail space and even feedback. I continued working there (while simultaneously making my Tweets!) until 2012.
That’s amazing that you had that support when you were starting up. It’s a real testament to the True Local spirit.
What are some of your greatest joys?
Hearing about people who love tweets and can’t live without them!
I know a few people in this very store with that addiction!
What are some of your greatest challenges?
Rising costs of everything!
No kidding, Laura. I’m sure a few readers will connect with you on that one!
What is your vision for your company?
So many visions, but I live day-to-day!
That’s a good Kootenay-style motto.
Why is local food important to you?
I believe in supporting our community and think local food is better for everyone involved – producers and consumers!
Okay, last question.
If you could deliver a message directly to Co-op members and customers, what would it be?